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Felix Rossknecht 28/05/2019 Felix Rossknecht 28/05/2019

Winning in the Third Wave of DTC E-commerce: Positioning cascades and insights flywheels

Brands need to get back to strengthening their DTC growth strategies in a very different market. We’re now well into the Third Wave of DTC disruption and it has been sped up by the pandemic.

Felix Rossknecht 28/05/2019 Felix Rossknecht 28/05/2019

Why there’s no more competitive advantage in digital advertising in 2022

For consumer goods brands looking for DTC growth, there can be no more reliance on digital ads. They now need to find a new source of competitive advantage.