Our Latest Thinking
The 4 stages of scaling marketing investment for consumer brands
There are four main stages most B2C companies go through when it comes to how they allocate investment to customer growth and marketing.
Podcast episode with Pencil AI
Felix and Chase from Pencil AI talking about customer insights & growth marketing for DTC e-commerce
Generating zero and first party data in DTC: A framework
It’s crucial for any brand to build the right toolkit to generate customer insights, building a full picture of the customer. These are the main methods for each category.
Why now is the time for established brands to invest more in DTC e-commerce
There are strong signs the e-commerce landscape is shifting in favour of established wholesale and retail brands. It’s time to invest in expertise, data and personalisation.
Getting into DTC can have many goals, don’t muddle them. A framework for prioritising.
Brands need to choose the right priority goals and KPI for their DTC ambitions, to realise the full strategic potential.
7 situations in which to reposition your brand for DTC
Taking an existing brand DTC isn’t always straightforward. There are seven situations in which brands need to shift their focus when looking to scale DTC e-commerce.
Winning in the Third Wave of DTC E-commerce: Positioning cascades and insights flywheels
Brands need to get back to strengthening their DTC growth strategies in a very different market. We’re now well into the Third Wave of DTC disruption and it has been sped up by the pandemic.
Why there’s no more competitive advantage in digital advertising in 2022
For consumer goods brands looking for DTC growth, there can be no more reliance on digital ads. They now need to find a new source of competitive advantage.
Positioning your DTC e-commerce business: Only 2 viable options in 2022
Without a strong positioning, a company is unlikely to generate profitable new customer growth because it won’t stand out from the competition and struggle to reach the right audiences. There are seven positioning options…